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Sprite’s ad campaign with rappers and Voltron

It has been a bit since I have last updated this. I am in the process of doing another review but I am debating between another movie soundtrack album, a compilation or an individual album from a rapper or group. Just recently, something came to mind that involved rappers, and it also involved Voltron.

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For those unfamiliar with this, Voltron was an animated series from the 1980’s that involved a team of astronauts who piloted these robotic vehicles that looked like lions and then formed a super robot called, you guessed it, Voltron. I have watched maybe a handful of episodes of the original series on Toonami, which was a block on Cartoon Network that aired some action cartoons like Jonny Quest, Thundercats, and anime series. I didn’t grow up watching this show, but from what I recall, it seemed entertaining. I must add that there were other series of this after the original.

Back in 1998, Sprite released a series of commercials that involved Voltron and the hip-hop culture. If you want to see them, look below:

What was interesting about these ads were that each of the lions had a rapper (and also group) representing areas.

Blue Lion – Goodie Mob, representing the South.

Green Lion – Fat Joe, representing the East Coast.

Red Lion – Common, representing the Midwest.

Yellow Lion – Mack 10, representing the West Coast.

Black Lion – Afrika Bambaataa, the leader of the team representing hip-hop as a whole, as he was one of the pioneers of the culture and a legendary rapper.

I know that this was not the only ad campaign that Sprite did that involved rappers, as a year after, they did one with female rappers and martial arts films, which I will touch on soon.

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Did it ever occur to you that Sesame Street is in the ghetto?

What you’re about to see is another side of Elmo that you have never seen before. It’s a side that can’t be ignored. Watch it at your own risk. 😉

DISCLAIMER: I did not make these videos, but I applaud the guy who did them.

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